Globalization at General Electric Essay Example | Topics and Well Written Essays - 2500 words

Globalization at General Electric - Essay Example However, the company’s management is determined to increase the company’s annual revenue by venturing into the international market. The CEO of the company is considering different marketing options that the company can launch its products. Currently the CEO is considering Latin American market and the European markets. If the company launches its products through these markets, it will encounter current market situations as its major problem. For instance, the European market was the worst hit by the international financial crisis. On the other hand, the Latin American market is a developing economy that has not yet reached its stability. This indicates that if the company ventures into either of the markets, it will encounter the current problems experienced in the market. In addition, the products of the company may not fit appropriately in the proposed market. The international market condition and economic forces (Hirschey, 2009) bind the choice for appropriate mar ket. For instance, the company is facing stiff competition arising from the rapid expansion of Chinese and Indian economies. Currently the Asian economies are at their peak and, therefore they have high demand for infrastructures products. On the other hand, the European markets have reached their levels of stability thus making lifestyle commodities the main trade items. Balancing the needs of every economy is the main problem been experienced in the company. GE has aggressively invested in international expansion due to its needs revenue sustainability and market requirements. In addition, the company is targeting to increase its customer base and benefit of large-scale operations. For the company to reach its revenue targets, it requires exploiting the opportunities in the international market as an element of sustainable growth. Although America has a vast economy, the company is willing and ready to face challenges that are related to the international market. Currently the company has