Competitive Advantage Within Business - Free Essay Example

Sample details Pages: 7 Words: 1972 Downloads: 9 Date added: 2017/06/26 Category Business Essay Type Narrative essay Did you like this example? In earlier days competitive advantage of business was built on organizational features such asmarketinfluence, economies of scale, or an extensive product line. But in todayà ¢Ã¢â€š ¬Ã¢â€ž ¢s market the importanceis based on abilities that enable a business to reliably provide superiorvalueto itscustomers.In below paragraph we will show how a market-oriented culture delivers a solid base for thesevalue-creating abilities. A business ismarket-oriented where its traditional is to methodically and completely dedicate to the constant formation ofsuperiorcustomervalue. This involves gathering and organizing data oncustomers, competitors, and other importantmarketinfluencers such as supervisors and dealers to use in structure that value. See below figure: The three main modules of marketorientation is consumerorientation, emphasis on competitor and cross-functional management. They are long term in vision and turnover focused. Kohli and Jaworski (1990) researched and concluded that market orientationoffers a combining emphasis for the hard work and tasks of individuals, thus leading tosuperiorpresentation. An emerging stream of observed research has found a strong connection betweenmarketorientationand numerous measures of business performance, including cost-effectiveness,customerretention, sales growth, and new product achievement. Customer Orientation: The core objective of marketorientationis itsfocus on customer. For generating superiorvaluefor customers, they always need that a supplier should understand its customers entire valuechain, not just today but also as it grows over time. Consumervaluecan be produced at any moment in the chain by creating the consumer either more active in itsmarketsor well-organized in its processes. Market-oriented businesses have the knowledge of cost and revenue dynamics not only just of its instant target buyers but also of allmarketsoutside, for demand in the instant and upstreammarketsis derived from the demand in the unique downstream markets. Hence, amarket-driven business improves a complete knowledge of its consumers industry and how customersin the instant and customerà ¢Ã¢â€š ¬Ã¢â€ž ¢s business and howcustomersin the instant and downstreammarketsrecognizevalue. Workers ofmarket-oriented industries devote significant time to theircustomers. Supervisors and workers throughout the professional call theircustomersor bring them into their own amenities in a continuous hunt for new methods to fulfill their wants. For illustration Du Pont has established a database called adopt a customer that inspires a blue collar employee to visit aconsumeronce a month, learn the consumerà ¢Ã¢â€š ¬Ã¢â€ž ¢s necessities and be theconsumerrepresentative on the factory floor. Market determined companies constantly keep monitoring their customerà ¢Ã¢â€š ¬Ã¢â€ž ¢s commitment by creating value-added,customer satisfaction as a constant objective. To retain the relationships which are critical to distributing superiorcustomervalue, they pay close devotion to facility, both earlier and later sales. Since the employee take more efforts in this process, the companies take special care by employing and retaining the best employee available and give them proper training. Some companies even include theircustomersin employing, training, and emerging contact people as well as in making inspiration and reward system choices. Relatingcustomersin these vital parts reflects long-lastingcustomer faithfulness. Competitor Focus: Providing superiorcustomervalueneeds more than just concentrating oncustomers. The question raises which competitors, what machineries, and whether targetconsumers, observes them as alternative satisfiers. Superiorvalueneeds that the supplier should recognize and realize the competitors short term assets and weaknesses and long term abilities and approaches. For illustration, Associates of Marriott went to the country for six months, resides in an economy h otel and gather data reading the facilities and services. Taking this data and knowing the prospective competitors assets and weaknesses, Marriott financed 500 million for a new hotel chain. Fairfield Inn, its reasonable marketentrance, attained a residence rate 10 points greater than the business average in one year. Suppliers should have viewpoint of its current and main potential competitors. Besides that, it must constantly scrutinize the competitive pressures they pose, concluding these pressures from determined andvalue making abilities. This is critical data to a supplier in emerging its eventuality competitive plans. For example Hewlett-Packard suddenly decided to declare their new computer peripheral to the market as they came to know that the competitor had reserved discussion rooms around the country for a particular date, and they have similar product in development, Hewlett-Packard rushed its broadcast and beat the competition to themarket. Inmarket driven busines ses, workers from all occupations share data regarding competitors. For instance, it is critical for RD to obtain data acquired by the sales group about the step of a competitors equipment expansion. Top administrators many a time normally discuss competitors plans to improve a common viewpoint on probable sources of competitive pressures. The reason for the achievement of many Japanese businesses is that they train their supervisors to recognize that competitive intelligence is portion of everybodys work. By using this data,market-driven industries frequently target opportunities for competitive benefit based on competitorà ¢Ã¢â€š ¬Ã¢â€ž ¢s weaknesses. Inter-functional Coordination: The main module of amarketalignmentis the coordination of personnel and other resources from all over the company to producevaluefor consumers. In consumersvaluechain at any given point if the suppliers get the chance that is the time to create value for the consumer firm. This means that any associ ates working in any function in a supplier firm can possibly contribute tovaluecreation. As Michael Porter (1985) explains: In an organisation each division, facility, branch office, and other administrative division has a part that must be well-defined and understood. All associates, irrespective of their departments from the plan origination method, must identify their part in helping a business to achieve and sustain its competitive benefit. To achieve this, companies have actually established horizontal structures which emphasis on buildingvalue, such as time-to-marketfor new products. The project is managed by small multifunctional teams that move more rapidly and effortlessly than industries that use the old-style function-by-function, serial method. For illustration, cross-functional teams call onconsumersto find additional chances for valuecreation. Engineers get involved during initial marketresearch to help marketers to know what is possible. Production people are in volved at the time of product design to confirm that the product can be produced at a sensible cost. Engineers and production people continuously discuss their abilities and boundaries with sales and marketing so that abilities can be leveraged and boundaries can be escaped when sponsoring products or services. In this way if all the employees from different department come together and contribute in producing customervalue, then more inspiration is brought to bear on growing value and productivity forcustomers. Does This Mean the Marketing Division Is in Charge? : A marketing orientationstrain on the marketing function that may not be suitable. Customervalueis produced by core abilities throughout the entire business. For companies that currently have an internalorientationon manufacture or investigation and growth, the marketing division may have to take the lead role in encouragingmarket-oriented thinking throughout the firm. Marketing is the main boundary between the busin ess and its markets. Since it is reliant on other department for the appropriate and well-organized growth, production and distribution of the product, marketing is expected to be the first department that totally gains the benefits ofmarketorientation. To exploit its value, marketing must reveal the benefits ofmarket-driven performance to top administration and to other departments. From Market Orientation to superior customer value: A market-oriented culture is essential to build and preserve the main abilities that constantly producesuperiorcustomer value. Current work in facility administration, quality expansion, and new product growth points to the need of beingmarket-oriented for success in these significant planned activities. Figure 2 helps demonstrate this. Service and Customer Satisfaction : For providing superiorservice, businesses must know what their consumerà ¢Ã¢â€š ¬Ã¢â€ž ¢sexpect, for going beyond those expectations is the base of continuing consumerfa ithfulness. To build customerfaithfulness, companies must make a long-term assurance to understand theircustomers expectations and how they vary, encourage workers to take customersatisfaction as a chief objective, monitor customer satisfaction regularly and be in touch with consumer even after the product is sold. Market-Driven Quality : To achieve high quality companiesà ¢Ã¢â€š ¬Ã¢â€ž ¢ needs to constantly monitor thecustomerà ¢Ã¢â€š ¬Ã¢â€ž ¢sneeds. High quality and performance need managing between the employees. So that such quality is a conclusion of the strategy, production, supply, and sales methods, with effort from each department along the way. Innovation and New Product Development: Fortunes researched found that the most significant characteristic of Americas fastest rising businesses is putting the customer first by attending, understanding, and serving them(Deutschman 1991). The success of these companies is attributable to advanced new products, not just brand additions, which can be valuable without being very new. For illustration, Monsanto, Corning Glass Works, and 3M consciously guide their growth efforts into parts with the highest commercial potential. Their scientists and engineers are continuously prompted of the need ofmarketachievement. Developing a market orientation : Top administration control is a need for the evolution of amarketorientation. As top managers frequently do not have actual knowledge with plans or events that formcustomervalue, they must make an atmosphere in which modification can happen without explicitly announcing what that modification will be. Senior administration delivers common strategies to business division supervisors on how the culture should vary, allowing them to initiate and modifycustomervalueplans. Top administration set particular departments for customer satisfaction and other methods of market performance. The character of top administration is to facilitative, skillfully merging top -down plan strategies while inspiring bottom-up plan understandings and responsiveness. By interacting and discussing business division successes with other divisions in the organization, top managers support achievement and increase organizational knowledge Alternative Approaches to Developing Market Orientation: Below figure show two different approaches that businesses may apply to improve amarketorientation. First is programmatic approach whereby supervisors try to implant themarketorientation ideas and culture directly. The fundamental viewpoint about this approach is that administrative modification is the outcome of changes in individual beliefs and behaviors. Hence, the emphasis is on the approaches and events of individuals. Companies that use a programmatic approach to organizational modification often accept change programs since they are stylish rather than because administration identifies some essentialvaluein them. Other one is an adaptive approach. In this appr oach, administration and workers constantly learn from their efforts to produce consumer value. They modify plan, structures, methods, and employment based on such knowledge. Narver and Slater (1991) researched showed that the adaptive approach issuperiorto the programmatic approach for assisting industries become moremarket-oriented. Opposing to the essential statement of the programmatic approach, individual performance effectively altered by placing people into new roles or duties and authorizing them to reach outcomes. In those new roles, individuals, functions, and industries cultivate new understanding and suitable abilities in response tomarketoutcomes. The adaptive approach observerà ¢Ã¢â€š ¬Ã¢â€ž ¢s outcomes and then makes suitable modifications in the businesss configurations and plans. The programmatic approach is often employee and counsellor focused, it is neither owned nor sustained by line labours. To some up, the programmatic approach extensive, often rigid, a nd built on overall assumptions about the necessity for the program. In contrast, the adaptive approach is dedicated, flexible, and based on knowledge from specificmarketdifficulties and experiences. Market Orientation and Continuous Learning: The adaptive approach to evolving and supporting market orientation is identical with organizational education.Market-driven education may be the only basis for makingsuperiorvaluebecause, dissimilar products or machineries that may be clear to competitors, it is an extremely fixed organizational procedure that is hard for strangers to recognize and nearly difficult for them to copy. Amarketorientationis a superficially intensive industry culture that generates superiorvaluefor consumerà ¢Ã¢â€š ¬Ã¢â€ž ¢s top priority. These valuescome from effectively developing essential abilities that can be established in any functional part. Marketorientationis far more than just a function of marketing.A marketingorientationresults in placing t he marketing function at the top of an administrative ranking, leading to a concern with traditional marketing activities when they are neither the main nor the appropriate essential ability of the firm, just as with any functional priority, a marketingorientationleads to inner clash over source distributions and business significances. In addition, making any one function leading denies the reality thatsuperiorcustomervalueis formed and kept when all functions have the chance to add. A companys chances for victory will be exploited when all administrative associates identify that they can add in producing consumer valueand are inspired and authorized to do so.Marketorientationis a culture that emphases their efforts and allows this to occur. Don’t waste time! Our writers will create an original "Competitive Advantage Within Business" essay for you Create order

Answer Paragraph and Thesis-and-support Outline Thesis

PART FIVE: READINGS FOR WRITERS Note: Suggested answers are provided here for the comprehension questions and the discussion questions that follow each of the seventeen reading selections. Numbers of relevant paragraphs from the selection follow reading comprehension answers and are shown in parentheses in the discussion answers. Suggested Answers for â€Å"Three Passions†Ã¢â‚¬â€Bertrand Russell Note: The numbers in parentheses refer to relevant paragraphs in the selection. Reading Comprehension Questions 1. d 2. a 3. d Answer a is too narrow; answer b is unsupported; answer c is too broad. 4. a Paragraph 1 5. b. Paragraph 2 6. False Paragraph 3 7. c 8. d†¦show more content†¦One possibility: She could have merely thanked Gregory in class and then spoken to him privately later if she doubted that he could contribute to Community Chest. 3. From paragraph 3, in which Gregory talks about his accomplishments later in life, we can conclude that he learned he could boost his self-esteem through his own efforts. Paragraph 5 shows that from his own experiences, he learned that children who are hungry and poor may feel invisible and so behave in ways that attract attention. From his experience with the wino, he learned that in order to feel good about himself, he would have to start standing up for other people who were shamed. 4. Gregory probably had many reasons for not helping the wino sooner: embarrassment at drawing attention to himself, reluctance to part with his hard-earned money, not wanting to get in trouble with Mr. Williams, not knowing the wino and thus feeling the affair wasn’t his business, etc. People have similar reasons for not helping others in need. In addition, people who ignore a homeless man may feel that the man’s problems—maybe including substance abuse or mental illness—are so big and deep-rooted that they are not qualified to help him in any effective way. Thesis-and-Support Outline Thesis: Living poor was, for the author, a humiliating experience. 1. He was embarrassed in front of his classmates and, worse, in front of Helene Tucker (7-23). 2. Everybody knew heShow MoreRelatedAnswer: Paragraph and Thesis-and-support Outline Thesis9738 Words   |  39 PagesFIVE: READINGS FOR WRITERS Note: Suggested answers are provided here for the comprehension questions and the discussion questions that follow each of the seventeen reading selections. Numbers of relevant paragraphs from the selection follow reading comprehension answers and are shown in parentheses in the discussion answers. Suggested Answers for â€Å"Three Passions†Ã¢â‚¬â€Bertrand Russell Note: The numbers in parentheses refer to relevant paragraphs in the selection. 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Development of Social Networks across the Globe-Free-Samples

Question: Discuss about the Advantages and Disadvantages of using Social Networks in Business. Answer: Introduction Over the last few years there has been a vast development of social networks all across the globe. Websites like Facebook, Twitter, Linkedin, Pinterest, and WhatsApp are the important social media services companies that do social media optimization and have gained immense popularity in the last decade (Zhou, Zhang and Zimmermann, 2013: 61-68). It is noted that about 1.5 billion of the total 7 billion people in the world have Facebook, thereby making the website a destination for marketing of goods and services. Further, the technological expansion has provided business organizations with several growth opportunities as well. According to Salpeter and Morgan (2013: 261), as compared to any other metric, social networks are recognized as a revolution in a business. However, the innovation also tends to have a few limitations that adversely impact its success. Advertising and marketing are perfect complements and different sides of the same coin. This particular project takes into consideration the various advantages and disadvantages of using social networks in a business firm. Further, various reviewed journals are utilized to understand and learn about the aspect in a detailed manner. In addition to a detailed insight on the topic, various examples and real facts have also been included in the report as well. Project Objective The objectives of the project are as follows: To study about the advantages of using social networks in business. To study about the disadvantages of using social networks in business. Project Scope In order to learn about the various pros and cons of using social networks in a business, various journals have been studied. Additionally, several real life situations have also been analyzed to learn about the topic as well. It is noted that there exists various gaps in the existing literature. Authors of journals have not only missed out on major points, but also have been biased in stating the advantages or disadvantages of social networks. On the other hand, very few examples have been used to refer to the growth of the concept in the modern world. This particular project attempts to fill up the gaps and effectively reach to a conclusion on the use of social networks. Literature Review Advantages of Using Social Networks in Business As per Zhou, Zhang and Zimmermann (2013: 61-68), with the prominence of digital marketing, various organizations are exploring how social networking would help in developing capabilities and business as a whole. It is noted that websites like Twitter, LinkedIn and Facebook have completely changed promotion and advertisement techniques. Further, it is often that companies tend to direct customers to their social networking sites rather than asking them to learn to open their own websites. There are favourable circumstances to build up a stronghold market through online networking. Unlike the article of social commerce research, Hulsink, Elfring and Stam (2016: 412-618), states that there also exist various drawbacks that impact marketing and distribution of goods. The most influencing advantage of web-based social networking sites is lessening operational costs and expanding global reach. The cost of a social media stage is ordinarily lower than other advertising mediums (Tokarcikova, 2015: 37-41). Also, social networks enable firms to reach clients who may not accessible due to their geographical location or due to the limitation of the existing supply channel. It is noted that online platforms not only expand the reach of companies, but also lower operation expenses by three areas of advantage. According to Jerman and Zavrs?nik (2015: 28-45), firstly, organizations can provide their target customers with unlimited information without a proper human interaction. As compared to any other type of communication, use of social media is recognized as the most efficient one due to its high capability. Moreover, the transferred data is not only interactive, but can be easily interpreted by the customers as well. For instance, aircraft booking and reservation frameworks are exceptionally hard to make and keep up to serve singular needs. Furthermore, in this setting, the decisions are extensive and hard to give in any other way except using social media marketing. Secondly, social network interaction enables businesses to provide customer with customised and unique goods. For example, web-based checking and seat allocation are easily possible on the Internet. Also, clients can easily let their brands known about their choices to secure their most desired goods (Gil-Pechua?n et al., 2014: 182). It is noted that the tool tends to build up competitive advantage factors for any firm as well. Lastly, social networks permit exchanges amongst consumers and firms that would regularly require human connection. The case of Amazon.com and Dell is such an example. As compared to any other article published in this field, Aldini and Bogliolo (2014: 121-130) comments that social networks are not incomparable to any other business tool, but also is one of the most efficient instrument existing across the modernized globe and henceforth tends to be biased towards five benefits rather than discussing its disadvantages. The various advantages identified in the journal are as follows: Large Audiences: Social networks are the place where the world connects with each other. It is noted that a major part of the population are present of various sites. For example, in addition to Facebooks 1.5 billion users, Twitter hasgot 313 millionmonthly active users, Pinterest has about110 million and Instagram has500 million. Business promotions on these mediums are not comparable to any other source. Free to Create: One of the largest pros of social media marketing is that it is fully free to begin. All of the biggest mediums dont have any sort of signup fees; hence the only input a firm will need to invest is time (Roblek et al., 2013: 554-568). However, there do exist various paid advertising options on many social media networks. These could be a superior instrument to increase followers and getting introduced to many users. Promotes Sharing: One of the important advantages of social media is the capacity to get assistance from other people. Contrary to other kinds of internet marketing, like a company website and paid advertisements, information on social media is frequently shared. According to Benson, Tuninga and Saridakis (2017: 91-104), followers of an enterprise can share with other company followers, who then share with another group, enhancing a superior networking at a lower cost than traditional marketing campaigns. Increases Brand Loyalty: Social media permits users to improve and grow brand loyalty. It is noted that53% of Americanswho like brands on social media are expected to maintain loyalty to those brands. It facilitates mutual communication that permits users to build solid relationships with current and potential customers. This makes them more confident in their decision to trust the businesses and choose the respective brands in the future (Gil-Pechua?n et al., 2014: 182). Unravels Important Insights: Businesses can use social media to get important data of customers so that the former can make profitable decisions. For instance, social listening permits users to know about the brands and the companies. As per Aldini and Bogliolo (2014: 121-130), in addition to the taste and preferences of the people, companies learn about the ongoing trends as well. On the other hand, discussion on the social networks also enables managers to study factors that affect buying decisions of a person or a group as a whole. Apart from the five major advantages that are identified in the above cited sources, there exist a few more ways in which the innovation benefits a firm highlighted in the work of Cross (2014: 207), which are as follows: Reduced marketing costs Increased sales Improved ranking on search engines Greater customer engagement Greater access to international markets Opportunity for customer feedback Opportunity to conduct market research about your customers Improved networking opportunities with customers and other businesses. Disadvantages of Using Social Networks in Business As stated by Salpeter and Morgan (2013: 261), the innovation along with offering various opportunities to business firms also brings forward various difficulties and challenges. Reviewing the material, it can be seen that the author is highlights disadvantages of social networks as compared to its advantages. It is only with proper planning, application, controlling and coordination of online communication metrics that a firm will benefit from the technology. As per Hunter (2015: 183-191), the major disadvantages of using social networks in business are the following: Time Intensive: It is only with commitment that a firm gains success over a social network and within the audience. Further, building long-term relationship with the people requires an ample amount of time and effort. The management of a firm needs to spend a stretched period in order to check, monitor, evaluate events and thereby take part in interacting with the people. Also, answering each and every question of clients on the social networking websites is a difficult task (Peris-Ortiz and Ferreira, 2017: 298-312). Copyright Issues: It is absolutely critical for organizations to secure their own trademarks when utilizing online networks to market their goods and services. It is noted that the copyright and other intellectual properties of a firm are recognized to be priceless. A loss or stealing of exclusive rights will ultimately result to the failure of the company. It is the informal communication and promotional activities that lead to disseminating enterprise trademarks. As opined by Li (2013: 183), in addition to monitoring their own media platforms, the management often tends to analyze other social media sites to check and ensure protection of their intellectual belongings. A copyright issue is said to largely destabilize operation and customer groups, hence leading to a loss of revenue. Security Issues: The use of social networks also gives rise to trust and privacy issues as well. Additionally, loss of information on these information channels tends to build up confusion between firms and the people. It is important that the management take care of these issues in order to secure a place among the people. Trust is recognized as one the major factors that greatly impact perception of the audience towards any organization (Sukenick and Williams, 2016: 76-98). In case of fear of losing private credentials, customers resist online buying. On the other hand, privacy issues on social networks have resulted in distancing companies from their targeted customers. It is noted that Twitter and Facebook have their individual privacy policies which a business needs to abide by in order to continue interacting with billions of people. Moreover, in case of collecting private information from the public, firms need to administer and engage in ensuring their security. Negative Feedbacks: Negative preferences and image formed by the people on social networking sites, directly or indirectly affect growth of the firm. It is often that there arises grapevine in the absence of a personal touch. The spread of rumour among the people ultimately portrays a negative fall on the profit statement. Images, tags and reviews developed by the people governing their product choices have increased recently and have significantly influenced e-commerce. As per Petrescu (2014: 161), websites like Facebook act as medium for unhappy customers to share their views in front of other people. A negative feedback acts as a major issue of the using social networks. In order to evade such virtual attacks, the administration tends to reply back and counterbalance the harmful posts which not only involves time management issues, but also acts as a proof to the public. However, there also exist several risks of using social networks in a business that are termed as drawbacks in the article of Tokarcikova (2015: 37-41). Some of these threats that need to be taken care of by organizations are as follows: Not having a clear marketing or social media strategy may result in reduced benefits for a business. Additional resources may be needed to manage your online presence. Social media is immediate and needs daily monitoring. If a firm don't actively manage their social media presence, no real benefits can be seen. Risk of unwanted or inappropriate behaviour on your site, including bullying and harassment. Greater exposure online has the potential to attract risks. Risks can include offensive feedback, information leaks or hacking. Conclusion Based on the above report it can be inferred that social networks offer a variety of opportunities along with several challenges to business firms. It is noted that the people are not only divided but also are proactive in nature. On the contrary, organizations have the likelihood to consolidate different modes and classes of data in an intricate message that would suit the audience. Online networking additionally allows firms to gather, enrol, investigate and utilize social information and feedback for detailed targeting of customers. Furthermore, the particular qualities of the internet and web-based applications are making the usage of social networking sites both inescapable and effective for an online approach for business. The cost-related elements, social collaborations, intelligence, directed market openings, and client administrations are astounding elements for associations to embrace a proactive attitude and to prevail in online network marketing. On the other hand, drawba ck of the mediums, for example, time intensive, privacy issues, trust factor, data security, copyright problems and negative feedbacks from clients act as major barriers confronting virtual growth of business firm. Moreover, it is noted that there exists various gaps in the existing literature. It is the balance between the pros and cons of the aspect that ultimately benefits a company. Organizations like Facebook, Youtube, Twitter, and LinkedIn are now recognized as promotional mediums and a curial tool for business. Additionally, a properly planned and coordinated communication-mix takes into consideration the several individual aspects of social networks, thereby integrating it in a company in the most profitable manner. References Aldini, A., and Bogliolo, A., (2014).User-Centric Networking: Future Perspectives. Cham: Springer International Publishing, pp. 121-130. Benson, V., Tuninga, R., and Saridakis, G. (2017).Analyzing the strategic role of social networking in firm growth and productivity. Hershey, PA : IGI Global, pp. 91-104. Cross, M. (2014).Social media security: Leveraging social networking while mitigating risk. Waltham, MA : Syngress, p. 207. Gil-Pechua?n, I., Ferri-Ramirez, C., Vendrell, E., Peris-Ortiz, M. P., and Palacios-Marque?s, D. (2014).Strategies in E-Business Positioning and Social Networking in Online Markets. Springer EBooks. Boston, MA, Springer US, p. 182. Hulsink, W. (Wim), Elfring, T. (Tom), and Stam, W. (Wouter). (2016).The Locus of Innovation in Small and Medium-sized Firms: The Importance of Social Capital and Networking in Innovative Entrepreneurship. ERIM report series research in management Erasmus Research Institute of Management, pp. 412-618. Hunter, N. (2015).Social networking: Big business on your computer. London, Franklin Watts, pp. 183-191. Jerman, D., and Zavrs?nik, B. (2015).Exploring the role of business social networking for organizations. Innovative issues and approaches in social sciences, pp. 28-45. Li, E. Y. (2013).Organizations and social networking: Utilizing social media to engage consumers. Hershey, PA: Business Science Reference, p. 183. Peris-Ortiz, M., and Ferreira, J. J. M. (2017).Cooperative and networking strategies in small business. Cham : Springer, pp. 298-312. Petrescu, M. (2014).Viral marketing and social networks. New York, NY : Business Expert Press, p. 161. Roblek, V., Pejic?, B. M., Mes?ko, M., and Bertoncelj, A. (January 01, 2013).The impact of social media to value added in knowledge-based industries.Kybernetes,pp. 554-568. Salpeter, M., and Morgan, H. (2013).Social networking for business success. New York: LearningExpress, LLC., p. 261. Sukenick, R., and Williams, K. (2016).21 days to success with LinkedIn: Business social networking the Gnik Rowten way. Medford, New Jersey : CyberAge Books, Information Today, Inc., pp. 76-98. Tokarcikova, E. (December 01, 2015). 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Time for Americans To Be A Family Essay Example For Students

Time for Americans To Be A Family Essay Time for Americans To Be A FamilyBy D.C. BurchIt seems to be a time for Americans to try and be a family again. Maybe aquarrelsome and restless family not entirely happy with each member all of thetime, but a family nonetheless. OK, I admit it. I am confused and perplexed by the storm of politicalcorrectness sweeping throughout the nation, raising dust-devils and tempests;leaving destruction and chaos in its wake. The English language is being transmogrified to quell and satisfy members of theAmerican society who feel they should somehow, be special; apart from ourcitizenry. Thus my confusion. We will write a custom essay on Time for Americans To Be A Family specifically for you for only $16.38 $13.9/page Order now Ive been called a privileged white-boy by some, honky by others, and cracker byothers still. All this because I grew up in a middle class family in Toledo,Ohio? Ive never considered myself to be anything special, certainly neversuperior to anyone or anything by virtue of my ancestry, just your basic, run-of-the-mill guy who wants to do the right thing. From the time I was little boy, I have seen one particular group called colored,Negro, black, and now, African-American. I cant seem to find a consensus outthere in any media, one moment the reference is to blacks, and the next toAfrican-Americans, when they are referring to the same group of people. Im not knocking what people want to call themselves, its the mixed messagesIm getting and the inaccuracy of the terminology that frustrates me. Look around and you will see there is the National Association for theAdvancement of Colored People, the Black Muslims, and African-Americans. All of these terms are used to refer to members of one group of people. Is itany wonder Im confused?I have particular problems with the term African-American, a misnomer whichwould lead me to believe these people somehow hold dual citizenship with anothercountry, or even worse, lead everyone to believe all those who use that term todescribe themselves are of African origin and are exclusively black in color. As we all know, there are white Africans, too. Should they choose to come to theU.S., they too, would be eligible for the label African-American, which wouldfurther confuse the issue. Enter the U.S. Census Bureau. Rather than help clear up the mess, they perpetuate it by requesting racialinformation and make-up of families that does nothing more than perpetuate thelies we tell one another. At least with the Census Bureau, their are Asians,Blacks, Hispanics, Native Americans, Other, and Whites. I dont know about youfolks but, I was born here in the U.S., so logically, Im as native an Americanas one can get. Why do we continue to confound ourselves with inaccurate and self-serving terms?Why perpetuate lies? Either we are Americans first and foremost, or we arent. There really is an easy solution to this whole problem, those of us born withinthe boundaries of the United States are Americans, period. Should we choose toidentify ourselves as being Americans of a given ancestry, wouldnt that servethe purpose?Those who have emigrated from other countries should continue to refer tothemselves as natives of that country until such time they choose to becomenaturalized citizens of the U.S. Then, they too, are Americans. Separating ourselves into groups and isolated pockets of society will only serveone purpose, it will allow others to divide and conquer us all that much easier. There was a time that we were all considered American, we had a common goal anddestiny to fulfill. We had a message to share with the rest of the world thatof hope for a tomorrow that would be better for all of us if we would just putaside our differences and work toward a common goal: Peace in our time for alltime. .ue0a2717c948b0ac1ae353a5902c14e52 , .ue0a2717c948b0ac1ae353a5902c14e52 .postImageUrl , .ue0a2717c948b0ac1ae353a5902c14e52 .centered-text-area { min-height: 80px; position: relative; } .ue0a2717c948b0ac1ae353a5902c14e52 , .ue0a2717c948b0ac1ae353a5902c14e52:hover , .ue0a2717c948b0ac1ae353a5902c14e52:visited , .ue0a2717c948b0ac1ae353a5902c14e52:active { border:0!important; } .ue0a2717c948b0ac1ae353a5902c14e52 .clearfix:after { content: ""; display: table; clear: both; } .ue0a2717c948b0ac1ae353a5902c14e52 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ue0a2717c948b0ac1ae353a5902c14e52:active , .ue0a2717c948b0ac1ae353a5902c14e52:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ue0a2717c948b0ac1ae353a5902c14e52 .centered-text-area { width: 100%; position: relative ; } .ue0a2717c948b0ac1ae353a5902c14e52 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ue0a2717c948b0ac1ae353a5902c14e52 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ue0a2717c948b0ac1ae353a5902c14e52 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ue0a2717c948b0ac1ae353a5902c14e52:hover .ctaButton { background-color: #34495E!important; } .ue0a2717c948b0ac1ae353a5902c14e52 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ue0a2717c948b0ac1ae353a5902c14e52 .ue0a2717c948b0ac1ae353a5902c14e52-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ue0a2717c948b0ac1ae353a5902c14e52:after { content: ""; display: block; clear: both; } READ: Ernie Pyle EssayHave we achieved that goal? No, not by a long shot. But we have made significantsteps in the right direction. For every step of progress we make toward that end, I think we slide furtherback by accentuating our differences rather than focusing on our similarities.